YouTube Shorts is a fairly new feature on the YouTube platform that allows users to create and share short, 15-second videos with their followers and the wider YouTube community. In this article, we’ll explore why you should consider using YouTube Shorts as part of your online marketing strategy.
1. Mobile First
One of the biggest benefits of using YouTube Shorts is that they are designed for mobile viewing. With more and more people accessing the internet via their smartphones, it’s important to create content that is easily consumable on a small screen. YouTube Shorts are perfect for this, as they are short and to the point, making them easy for users to watch and share on the go.
2. Highly Discoverable
Another advantage of YouTube Shorts is that they are highly discoverable. When you create a Short, it appears in the YouTube Shorts feed, which is visible to all YouTube users. This means that your content has the potential to reach a much wider audience than it would if it were just posted on your channel. Additionally, YouTube Shorts are prioritised in the YouTube algorithm, which means that they are more likely to be recommended to users and appear in their recommended videos.
3. Creative Friendly
Like TikTok, YouTube Shorts also offer various creative options for marketers. You can use the feature’s music and text tools to add some personality and flair to your videos. You can also use the speed feature to create interesting visual effects and make your videos more engaging.
4. Cheap Traffic
YouTube Shorts is also a great way to drive cheap traffic to your channel and website. You can include a link to your channel or website in the video’s description, which can help to drive traffic and potential customers to your site. You can also use YouTube Shorts to promote your products or services and drive sales.
5. Easy To Create
Another reason to use YouTube Shorts is that they are easy to create. All you need is a smartphone and the YouTube app to get started. This makes it an accessible and convenient option for small businesses and individuals who may not have the resources or expertise to create more complex video content.
Not sure where to start? Contact us to point you in the right direction on your YouTube shorts journey.
